Recently, on the call of student organization, various news channels have been shutdown in Baluchistan. The organization claims that this action has been taken as a protest, due to the lack of coverage and attention given to the situation in Baluchistan. We can debate the authenticity of this measure and to some this might seem as victimization of media, but one aspect is certainly evident in all this that media literacy has developed among the consumers. As a certain segment of the consumers feel that their voices are not being sufficiently accommodated and media has not been acting responsibly, so they have decided to take the situation in their own hands. It is also unfortunate that media sector in Pakistan does not have equal representation in all areas, this also certainly adds to the discontent. It is now for the media to decide, what measures should be adopted to address the grievances of their consumers.
